If you’re a search marketer, you already know links are essential for SEO. They help Google understand the quality of your content and increase its search engine rankings.
But while there are many ways to build links, the most effective is by creating high-quality content. That way, you can attract natural links without resorting to shady tactics like buying links.
Create High-Quality Content
Quality content is a powerful way to establish your brand as an expert in your industry and build trust with your audience. It also leads to higher conversion rates and helps your business grow.
The key to creating high-quality content is to focus on the needs of your target audience. You must understand their professional challenges, buying habits, wants, pain points, and more to create engaging content that will help them.
Creating helpful educational content that addresses your buyers’ questions can be a big challenge for many brands, especially if they need more money to invest in this work. However, new research shows that consumers are 131% more likely to purchase a product immediately after consuming this content.
Ask for Links
Using an affordable white hat link building service as part of your content strategy is an excellent way to boost your search engine rankings. Websites with a lot of backlinks, or “authority,” are given priority by Google and receive more traffic as a result.
To start building links, you must understand what makes a good link. It will help you determine the types of content that work best for link acquisition.
It’s more likely to gain links than other material forms, for instance, if your article provides a solution to a query or resolves an issue.
Another way to find link-worthy assets is to run competitor research. It will allow you to see what kinds of pages your competitors are linking to and what type of content those links point to.
Share Your Content on Social Media
Social media shares can be a massive boost to your SEO efforts. They can also help you gain more followers and grow your online audience.
To ensure your content is shared frequently, try to make it easy for users to share your posts.
Another way to get social media shares is to create helpful content for your readers. Be sure to answer questions and provide valuable information to help them succeed in their business.
Interviewing experts in your field, for instance, will broaden the audience for your material and encourage social media sharing. You can also gain the trust of your intended customers. They will likely purchase from you if they know you can offer practical guidance and ideas.
Reach Out to Influencers
If you’re looking for ways to incorporate link-building into your content strategy, one of the best things you can do is reach out to influencers. It can help you get high-quality website backlinks, improve your SEO, and drive more traffic.
The key to reaching out to influencers is to be clear about what you want from them and what you can offer. It’s also important to be respectful and polite.
Influencers receive many emails and messages daily, so keeping your message short and to the point is essential. It will make it easier for the influencer to sort through and determine what’s relevant for them.
Start by sharing why you think they’d be a good fit for your brand and how it aligns with their values. It is the perfect way to entice them to work with you.