Ranking competitive and high-volume keywords is not easy. Most people target long-tail keywords, as they have a higher chance of ranking on top of the search results. However, these keywords do not have a high search volume.
How your keywords rank determines the visibility of your website and its overall success. Did you know only 25% of customers are willing to scroll past the first page? That means your best bet to get recognized is by targeting the right keywords and ensuring that they rank high. Here are some steps to achieving high-competition keyword ranking.
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Finding Competitive Keywords
The first step is to research the relevant, highly competitive keywords that have a high search volume. See what your competitors are using and which of them have generated positive results. However, do not forget the relevance.
Choose keywords that your target audience is highly likely to type in the search bar to find your product. Put yourself in your customers’ shoes and think about the phrases or words you will use to search for specific products and services. You can also use the keywords listed at the bottom of the search results.
Incorporate Keywords Into Your Content
Once you have the list of the keywords to target, the next step is incorporating them into your blog posts, product description, meta title, page headers, and for the texts below images, and videos. Scottsdale SEO suggests a website owner must use keywords strategically, instead of inserting them randomly throughout the page.
Remember, your goal is to make it look organic and naturally written, instead of being stuffed forcefully. Stuffing keywords can hurt your website ranking. You must keep your website active and stay consistent with posting. The more you spread your target keyword throughout your website, the higher the chances it will rank. Also, keep your website updated.
Optimize Your Keyword for Voice Search
Voice search has become a convenient alternative to typing long queries in the search bar. With 5 in 10 people using online voice assistants to conduct research online, it makes sense to optimize your keyword ranking for voice search. The question is how is voice search different from text-based search. A few notable differences are:
- Voice search has long-tail keywords, as it’s easier for people to say a phrase instead of typing.
- They are mostly related to local listings
- The keywords are in question format
- There can be filler words
That said, you don’t have to stop using the regular high-volume keywords just because the demand for voice search is skyrocketing. However, targeting voice search is a good strategy for local businesses.
Review and Review
Keyword research and implementation are not a one-time thing. You must review the metrics regularly to see how well your target keywords are performing. Do not use the same keywords repeatedly. You never know when they will be obscure. It’s best to revisit your keyword strategy regularly and add new keywords that are trending or have good ranking potential.
