If you manage a business or an organization, chances are that you have to communicate with your customers on a regular basis. It could be sharing important information about a promotion or a sale or it could be telling them about changes in policies. Whatever the reason may be, sending out newsletters is one of the most popular methods for communicating with clients and associates.
Email newsletters are one of the best ways for you to communicate with your clients or customers. Like flyers and brochures, they can also help you promote your business and its products, as well as increase sales figures. But before you start thinking of all the good things that can happen, you need to make sure that your newsletter is sent out to your subscribers. Here are tips for creating and sending successful newsletters:
Have an objective in mind.
Once you have your 5W’s (Who, What, Where, When, and Why), map out your newsletter path by writing down its goal or objective. Make sure that the newsletter you are sending will be able to achieve that goal.
Know your readership guidelines.
Every publication has its own style guide which you need to follow. If they don’t, make sure that the newsletter reflects your company’s personality and brand identity. It should be clear, concise, and easy on the eyes.
Know how to format your newsletter.
Most newsletters follow a vertical, landscape, or circular layout depending on their content. They can also be printed front and back.
Format your text correctly.
When writing the body of the newsletter, make sure that you follow a right-justified format for paragraphs and left-justified for titles and headings. For bulleted and numbered lists, make sure to maintain the same indentation level throughout the list. Also, use bullets for lists of three or more.
Make sure your newsletter look professional.
Use a simple design, with readability in mind. Don’t clutter the layout with unnecessary graphics and be consistent throughout the entire newsletter. Also, use only one column on your page and make sure that all elements are aligned properly on your newsletter. A good newsletter should practically look like a table of contents.
Proofread your newsletter carefully before sending it out.
Make sure that there are no grammatical errors and misspellings, especially if you are using the text-only version of your newsletter template. You may also want to let someone else check your work just in case you missed something or if you just want someone to look at it for his or her fresh pair of eyes.
Send your newsletter on time.
Make sure that you send it out according to schedule and before its expiration date. It should be sent exactly when you promised your subscribers.
Track your newsletter’s performance.
This step is also very important because it will provide you with the necessary data to improve the quality of your future newsletters. Use different tools online that will help you measure open rates, click-throughs, and conversion rates for your newsletters so that you can adjust its content or format accordingly in the future.
Always have a call-to-action in your newsletter.
Ask your readers to take action by clicking on a hyperlink or on a button. This is the only way you can know whether or not your subscribers are engaging with your latest newsletter.
For email newsletters, launch a Substack newsletter or similar system like the Morning Brew Newsletter.
Make it as easy as possible for your readers to subscribe to your newsletter. Your call-to-action should always be visible even if it is just a small signup form beside a button. You may opt to launch a Substack newsletter that will help you deliver your periodic email newsletters to your subscribers. A similar system is being used by the Morning Brew Newsletter that delivers the latest business news, market updates, career advice, and just some good old-fashioned hilarity to its readers’ inbox each morning.
Always respond to your subscribers’ feedback.
And welcome them back by thanking them for their time and interest in receiving your newsletters. You can also use their feedback to improve your newsletter.
Be genuine and personalize your newsletters with the right tone of voice.
Treat your readers like friends who are also interested in the things that you have to offer rather than just customers or clients.
Convey something new every time you send out a newsletter so that they look forward to seeing it in their inboxes.
This will also help you build a stronger relationship with your subscribers because they are constantly receiving information that is relevant to them which makes them more likely to read it.
Format your work based on newsletter examples online.
More and more business owners are turning to pre-designed newsletter templates that can be used for creating professional-looking newsletters. While this may seem like a no-brainer, it is actually better to use a template that has been designed with the current design trends in mind. This way, you will be able to impress your clients and add instant credibility to your newsletter.
For more inspiration, be sure to check out newsletter examples at Venngage! Our intuitive platform makes it easy to design beautiful newsletters that your customers will love reading. It has an ever-growing library of design elements and layouts that can help you create a professional-looking newsletter that you can send to your recipients quickly and easily with minimal effort.