Sustainability has become a significant concern, especially in the fashion industry. Several reasons, like logistics, climate change, and the pandemic, have increased the cost of raw materials. Moreover, the existing linear production process shows its impact on the environment.
Therefore, the demand for circular fashion has increased in recent times. The circular economy is a complete transformation from traditional linear production.
An item is manufactured, purchased and eradicated after some time. When it comes to circular solutions, the process is intended to use the same materials several times. Clothing brands following the sustainability path will thrive in the industry and help stay ahead of competitors.
Consumers are more concerned.
From Millennials to Gen Z, customers in the current generation don’t just enjoy wearing their favourite outfits. They are also concerned about the environmental impact caused by the fashion industry.
A recent consumer survey noticed that more than thirty per cent of consumers give importance to sustainability. In contrast, fifty per cent of people considered it one of the deciding factors during the purchase.
A few individuals in the current generation have elucidated that second-hand or sustainable products are the first preference. Moreover, it helps them to save their hard-earned cash from getting drained due to inflation. Therefore, many clothing brands have embraced circularity. From consumers to brands and suppliers, the circular fashion implementation necessitates the efforts of every individual.
The circular fashion economy model
The circulatory system should be accepted by the brands wholeheartedly. The circular model necessitates seismic alterations, investments and more. Firstly, the model reduces waste and pollution. Moreover, the manufacturing process involves the usage of existing products and materials.
Remember that 148 million tonnes of fashion waste might be yielded in just a few years, and everyone in the world is stuck with 17.5 kg of fashion waste. It defines that waste and pollution in the fashion industry require immediate attention.
The transition from linear to circular economy is a nitty-gritty
Though every clothing brand has to kick-start the transition, it is essential to consider the entire industry. Many changes had to take place to implement the circular model. Firstly, consumers’ shopping habits should be changed, and high transparency in the fashion brands’ business model is essential.
Collaboration between clothing brands is vital. Every brand should look beyond competition and high profits so it will be easier to maintain the environment. Whether you are a fashion brand or a customer, knowing about the perks of circularity is essential.
Decrease waste and pollution
Circular fashion involves the usage of recycled materials to reduce waste and pollution created in the process of making new clothes. Recycled fibres are used in the method of manufacturing clothes circularly.
These materials assure longevity greater than traditional fabrics, and chemicals are not included during production. Both manufacturers and consumers acquire various benefits.
Less energy consumption
As the production involves the usage of recycled fabrics or materials, energy consumption is less, and eventually, the pollution is also minimal. Above all, the carbon footprint and landfill waste are reduced to the maximum.
Circular fashion is all about combining sustainable and ethical industry practices. The main aim of the model is to use resources efficiently and create functional yet fashionable clothing. The clothing production should be carried out so that no local communities or environment is harmed. As a customer, you can invest in sustainable clothing to help the industry’s transformation. Your small step towards a better environment can significantly impact the whole.