Black Friday is a great time of the year. People go to their favorite brands to shop and get discounts. In the same way, businesses have a chance to boost sales and turn one-time visitors into loyal, permanent clients.
As a repair shop owner, you will also be looking to maximize your sales this Black Friday. Let us share some tips and strategies to increase your revenue for the upcoming event. Also, you will learn how to streamline ongoing processes using repair shop software. Let us begin.
1. Offer Discounts and Promotions
On Black Friday, just like with every other business, your customers expect discounts from your side. It is the time when you can offer reasonable discounts and sell more. This can eventually help you boost sales, client base, and make customers entrusted to your business. In addition, offering discounts is one of the strategies to maximize profit at your repair store.
For instance, suppose you own a repair shop where you fix smartphones, computers, and tablets. You sell a number of related accessories. Like you sell phone back covers for $25 to $40, laptop hard drives for $60 to $80, etc. So, on Black Friday, you can offer a reasonable discount that does not harm your profitability. On such events, you sell accessories for less, but to more customers.
This also means that you don’t maximize your profit out of a single customer but increase your client base by selling to more customers. You can also offer repair services for a lesser price so if they ever need one again during Christmas, or afterwards, they will surely consider revisiting your lab.
2. Communicate Timely with Your Customers
When it comes to business, customer communication holds a lot of importance. Unless you don’t communicate with them efficiently, and right on time, you cannot win their trust. Thus, it is a must that you get back to their concern within a few minutes, so they don’t have to wait.
However, when you are busy dealing with several customers at a time, it becomes challenging to take calls and view SMS from them. That’s why you need to use repair shop software. Using such a system, you can timely get back to your customers’ queries.
Along with that, you can send quotes and estimates to them. Then, you can convert those estimates into invoices and get your payments in a timely manner.
3. Focus on Giveaways
There are hardly any customers who don’t love giveaways. It is something you give to your customer free of cost. It also helps increase customer loyalty, boost sales, and social media presence. These are some of the reasons why giveaways should be part of your marketing strategy.
When you offer them a complementary phone case, glass protector, USB drive, laptop service, they are more likely to review your repair shop on different platforms. Moreover, there is a high chance that they will do word of mouth marketing for your business. They will also talk about your lab to their friends and family members.
To let your customers know about giveaways, you can get help from repair shop software. In addition to streamlining your business operations, it can help you market your repair services. Using this system, you can send promotional messages and emails to your customers, letting them know what you offer.
4. You can Create Urgency
During Black Friday, urgency can accelerate decision making. Imagine your customers know you are offering flat 25% discounts on all your repair services, would they not be interested? Surely, customers who regularly follow your website, and social media will try to visit your shop as soon as possible.
Also, customers tend to assign more value to materialistic things with limited access. For that, you need to do your own research about the parts and accessories. Look for things that are high in demand but have limited supply. Then you can sell those during Black Friday.
What Else Do You Need to Take Care Of?
Along with following these tips, you need to take care of the following things.
Stock up Your Inventory
Keeping an eye on the inventory is crucial. How would you offer a repair service when you don’t have the required part in stock? Additionally, this is something that you cannot do using manual methods. As Black Friday is around the corner, you will be ordering a lot of accessories. To manage the inventory efficiently, you should use software for repair shop. It will let you know if a part or item gets low in the stock. So, you can reorder it.
Use Social Media
Without a doubt social media is one of the best ways to market your products and services. Ensure you make accounts on all trending and most followed social media channels for best results.
